Two Questions: The Language of Stan Lee and the Plot of Watchmen

Martinex1: It is time for two new questions on the minds of your Back In The Bronze Age hosts.   Tell us what you think about one or the other or both.   We are really curious what the BITBA gang has to say.

QUESTION 1:  How much influence did Stan Lee's use of creative language (not his stories) affect the success of Marvel Comics?

Mephisto, Mesmero, Mysterio, Magneto!

QUESTION 2: It is widely accepted that Watchmen was a bellwether book, but was the story great?